Jayna Whitcher
Yale Class of 2009
Mass Media Career Interest
jayna.whitcher@gmail.com


Resume PDF
Marketing video
Yale Film Classes PDF
A Short Treatment PDF

UPDATED: 08/24/10

 

Hello and Welcome:

My goal is to work in children’s film and TV production (including tween’s & teens).

I have experience in film, media, and digital marketing since graduating from Yale University as an Academic All-Ivy athlete in 2009, earning a BA in history and film studies. I’ve consistently demonstrated that I get the job done and will give you all my energy in doing so. I would like to combine my passion for education and entertainment.

I’m currently working at Media Edge:cia (MEC), one of the world’s leading media agencies, as both a traditional and digital media planner. I create, execute, and optimize media plans, while buying online space and trafficking creative tags to websites. It is challenging work, and I have not only learned the complex and excitingly limitless landscape of media, but also the world of business, client relationships, and the intense high pressure “get it done” attitude that accompanies it.

I also worked as a freelance researcher for CBS College Sports. It’s a high-pressure job in which I dealt directly with the talent, gave up-to date statistics, logged information to appear on-air live, and carried out various tasks to be delivered at a moment’s notice. I thrived in this intense, team-orientated atmosphere where mistakes can’t be made and timing is critical.

From August to September of 2009, I interned for Lovett Productions, a small, award-winning documentary and television production company. This experience solidified my goal and ignited my passion of working within video and film production. I came to understand the business on a deeper level, as I honed my skills organizing pre-production details, working as a PA during production and logged, dubbed, and edited with programs such as Final Cut, Final Draft, and PhotoShop in post-production work.

Upon graduation, I worked for World Camp USA, a top field hockey camp for teens and preteens, constructing a social media and inbound marketing plan using YouTube, Facebook, blogs, and web games. Within my 40 day deadline, I created the camp slogan, mascot, various marketing techniques, and wrote, produced, and starred in the promotional video, while generating an interactive, “fun field hockey” website, the first of its kind for the demographic. The campaign proved a success with more repeat campers signing up for the following years camps than ever before, strong interaction with the website, and over 4,000 initial video hits. Spring of 2010, I was asked to create a “Game Night” for the camp, in which I created various fun challenges to entertain over 2,000 campers. The night was a hit and will be repeated in 2011.

You can see an example of this early work in a motivational piece I created at: http://jane.doe.urafieldhockeyplayer.com/  (or try starting here and enter your name for total effect)
My pilot video episode for World Camp can be viewed at http://www.youtube.com/watch?v=MjFlUHDnZCU

As member of the Yale Varsity Field Hockey team, I experienced the importance of teamwork, time management, and perseverance. As part of a Division One athletic program, I successfully dealt with high-pressure situations, managed various relationships and leadership roles, and gained invaluable experience regarding communication, competition, interpersonal skills, and organization. I worked hard to gain a spot on the Academic All-Ivy Team as I balanced rigorous academics and an all-consuming athletic program over my four years at Yale.

I’ve spent a lot of time with children, coaching on the field, and tutoring kids of all backgrounds throughout my college and high school career. I truly love working with children and hope to make a career in youth media. I would like to join a company that shares my ideals.

I look forward to the opportunity to discuss my talent and qualifications, as well as answer any question.
Thank you.

Jayna Whitcher

Yale College c/o 2009
jayna.whitcher@gmail.com